How to Reach the Top of the App Store and Stay There

How To Target the Top 25 Apps Charts?

The number of newbies in the app world is growing exceptionally every day. Every business develops a new app with a dream of reaching the top 25 in the iTunes store, a difficult yet the most cherished dream. Getting your app the desired attention is difficult, as nearly 600 new apps are uploaded on the app store every day. The chances for each and every app reaching the top 25 are bleak. There is no secret trick to reach the top. However, devising an astute marketing strategy for your app may help you in reaching your goal.

If you too are targeting the Top 25 apps charts, follow the list of best methods to get your app its share of attention on the app store:

1) App store optimization – Top ranking in the app store can be achieved by app store optimization. Apps which are discovered through organic search generates a huge number of downloads. Therefore, keep an eye on the following:
• Keywords, that are mostly used for searching or identifying a category, must be strong as it represents the user search and must relate to the app category
• The app title must carry a relevant and highly sought-after keyword to maximize the app exposure. The app’s name must represent its function
• The description, wherein you can describe the benefits of the app or the key features to the users, using keywords in the text. The app description must be optimized for search on Google, Yahoo and Bing

2) Using Social Media – A marketing strategy is incomplete if it does not involve social media platforms. With an astute marketing strategy you can make your app viral on social platforms like, Facebook, YouTube, Twitter and LinkedIn. Link these channels to your website or micro-site for the maximum effect.

3) Press Release – A press release at the time of launch will get your app the desired exposure. Therefore, release an introductory note laced with keywords (to improve the search engine visibility) and distinct features of your app. Don’t spill the information in the release, instead focus on the key points and features. Additionally, coincide the release date of app with the day when press releases are mostly read. Give a link at the end from where the users can download the app. You can also post the reviews on various social media platforms for maximum exposure.

4) Using Freemium Model – Free apps get more attention than the paid apps. Then why to shy from using a new technique, i.e. Freemium Model, where in you offer a free version to the user and the further content is offered either through in-app purchasing or subscription. The subscription technique is used in the content based apps like publications. But to achieve success through this technique, don’t forget to list the benefits of paid version in the app itself.

For more information on iPhone app development and marketing strategy send in your email to marketing@ymedialabs.com