Invent Your Own Marketing Trends In 2013

Strategize Your Marketing Plans From a Different Perspective

Seems like, the marketing world is going through seismic shifts year after year. In the year 2012, a number of new trends made the marketers strategize their marketing plans from a different perspective.

A quick glance in 2012:
• Facebook became the most popular social network and surpassed 1 billion active users
• Pinterest emerged as the hottest start up
• YouTube emerged as the strongest platform. A Korean artist turned into a global phenomenon as his video approached 1 billion views and became YouTube's most-watched video of all time in just 6 months
• Google+ became the new social platform for collaborating with friends and business associates to conduct face-to-face chat and virtual meetings
• Mobile app market became marketers’ hot-spot with new advertising platforms

All the above trends make it clear that 2013 is going to be a rocking year for the marketers looking forward to set new trends. With Social, Local and Mobile Channels (SoLoMo), here is how marketers can carve out their story of success:

Social Media – Connect to social media and make your customers your sales representatives. Facebook, Google+, Pinterest, Twitter and LinkedIn, almost all the social platforms will introduce new features which will help you in cementing your place in social media. For instance, Facebook introduced Graph Search in the beginning of the year. The feature is a new way to search for information on the social network.

With 1.06 billion monthly active users and 680 million mobile users, Facebook is the best social networking site to connect with your users.
If your target audience consists of teenagers, then also Facebook is your way to woo them. According to a recent study by Piper Jaffray, “33 percent of the 5,200 teens surveyed choose Facebook as their most important social network.”

For a wider reach, create fan pages and communities to manage your company’s brand and build relationships with the users. Engage your customers through your fan page, post your services/products’ information, offer promotions and ask your customers to share feedback. And with average daily Facebook likes i.e. 2.7 billion, you surely will get your chance to exhibit your brand to the users.

Here is list of number of users on social networking sites:
• YouTube has 1 billion users with 4 billion views per day
• Google+ has 343 million active users
• LinkedIn has 200 million users
• Pinterest has 48.7 million users

With all that stats, what are you waiting for start planning on how and when to launch your ad campaigns on social networking sites?


Location Based Apps – According to a recent survey, “Nearly half of the larger brands plan to increase their local marketing efforts in 2013.”
As smartphone penetration continues to grow, the location based apps such as; Yelp, Foursquare, Google map, Loopt and Gowalla let you expand the reach of your business. These smartphone apps enable any retail business with a physical location to communicate with customers online and get many of them turn into walk-ins.

Several new apps and mobile websites allow people to “check in” at locations and alert friends on social networks.

Click on the infographic to understand more about the dynamics of Location Based Apps.

Mobile devices – Engagement is the keyword when it comes to mobile marketing. There are over 5 billion mobile users and 1.1 billion smartphone subscribers worldwide. With more than 75% of the world population having access to smartphones, creating a mobile site and/or mobile apps is a good way to increase awareness of your product/services among the users. Mobile optimized websites and apps connect the users instantly with the brand.

Year 2013 will see even more smartphone users. From web browsing and app usage to social networking, messaging and multimedia, the audience is going mobile. Therefore, it becomes imperative for all the marketers to allocate more budgets to their marketing initiatives.

Augmented Reality – Augmented Reality (AR) brings together the real and virtual worlds where user experiences the real world with sensory objects like Google Glass, Nokia City Lens, or apps like Layar (on iPhone, iPad and Android devices). AR is expected to become the digital reality in 2013 and will emerge as a new way of customer engagement.

Augmented reality apps are bringing technology to the retail store. According to a new study from Juniper Research, with more brands and retailers looking into AR, it will generate an estimated $300 million in global revenue in 2013.

AR - Shopping Made Easy

Imagine walking down in the supermarket and looking for a desired product. With one click from your phone’s camera, an app can instantly capture the store displays and provide you with all the information about the products. You can find the product with best reviews or you can sort by price for the best deal, much like you can do online.

For more information on iPhone app development and marketing strategy send in your email to marketing@ymedialabs.com