5 Reasons How Creating an App Helps Create Your Brand
Businesses are going mobile. That’s right, but, the challenge is not just creating your mobile presence by creating mobile sites or mobile apps. The real challenge lies in building a brand with the help of a mobile app.
With a rapidly growing mobile population worldwide, businesses cannot turn a blind eye to mobile apps. Especially in an end-consumer market, the return on investment from mobile apps is high as businesses can create more value, reach a huge number of mobile users, engage with the potential customers with a more personalized approach, and ask for their feedback.
Mobile apps have changed the way businesses interact with their prospective customers. They provide a rich platform for marketers, too, to position their products and services in a way so that they can reach and engage customers to be ahead of their competitors.
With the continuous rise in the use of mobile devices, businesses have widespread reach across the world. They have tremendous opportunities to reach their customers and make them aware of their products and services. All the mobile apps are published either on the Google Play or the Apple App Store where anyone in the world can download your app. For instance, an app can aware a mobile user who is located in South Africa about your product and services and let them reach you if they are interesting in buying your product.
Location based apps are the best way to make your presence felt in the app world, as a study conducted by the GlobalWebIndex found that Google Maps was the No. 1 most downloaded app on tablets and smartphones in the first quarter of 2013, with 54 of users downloading the location app. Facebook ranked No. 2, followed by YouTube [Fig. 2]. Mobile marketers can also use social media sites to publish information or to post images of the products to make their customers aware of their brands.
2. Engagement – With more than 1.5 billion users worldwide, according to Mary Meeker’s latest Internet Trends report, you have a fair chance to reap the benefits that are now possible through the most personal connection available with your target consumers – the app.
It’s an app world. And to enter in your potential customers’ personal space, you just need to create a smart mobile app that targets their needs and keep them engaged with the app. You can analyze the engagement factor by tracking the following things:
- User behavior, i.e. how much time, users are spending with your app, how many times they re-launch its version updates. For instance, in case, of content apps, such as, news apps, you might track article views and shares.
- How much revenue is being generated from the app, if you have an ecommerce app?
- How users are interacting with the app, i.e. are they using it as a source to compare prices (in case of e-commerce site); are they frequently using it to connect to their friends and family (in case of chat apps); how much time they are spending in playing 9in case of games apps), for how long they are staying on a particular screen etc.
- User retention, for how long they keep the app in their mobile device, i.e. daily, weekly or monthly retention
The higher the users are engage with the app, the better are your chances to establish your product or company as a brand among masses.
3. Increase value – Mobile apps increase the value of your brand by increasing number of loyal users over a period of time. For instance, Nom Nom Paleo, a Paleo food blog, created an app for their users to share Paleolithic diet recipes along with attractive photographs. The cooking app is loaded with a number of exciting features, such as, email-friendly grocery list to makes food shopping a breeze; Over 1,800 stunning, high-resolution photos showing every step of the cooking process; a Whole-friendly 30-day meal plan with links to recipes etc.
With its informative and exciting content, the app garnered five-star customer rating on the iOS app-store
4. Viral marketing – Mobile apps such as, Instagram and Pinterest, make your brand go viral. With 100 million users, Instagram gives you a fair chance to exhibit your products to a huge number of audiences, who are continuously active from their mobile devices. Figure shows the engagement rate is quite high on Instagram as compared to Pinterest.
5. Increase in sales / services – Successful mobile apps help increase in number of sales of your products or services. For instance, L’oreal, an international cosmetic brand, launched two mobile apps for various purposes, such as, the purpose of INOA, one of the two apps, is to drive visitors to their stores. The app uses augmented reality to help the users find nearby stores. [Fig. 3]
The Color Genius, other L’oreal app, helped their clients in making a decision. The app basically let users take a snapshot of their outfit, select the look (day or night) and then it presents 3 options combining the nail varnish, lip stick and eye shadow shades, depending on the mood of the user (MATCH IT, BLEND IT or CLASH IT). The users can also share it on Facebook and look for feedback from their friends.[Fig. 4]
For more information on iPhone app developers and marketing strategy send in your email to marketing@ymedialabs.com
Businesses are going mobile. That’s right, but, the challenge is not just creating your mobile presence by creating mobile sites or mobile apps. The real challenge lies in building a brand with the help of a mobile app.
Why mobile apps?
Creating mobile apps is not a fad, its customer service. Many SMBs that use mobile marketing are experiencing incredible rise in the sales. We have published a post on the same here.With a rapidly growing mobile population worldwide, businesses cannot turn a blind eye to mobile apps. Especially in an end-consumer market, the return on investment from mobile apps is high as businesses can create more value, reach a huge number of mobile users, engage with the potential customers with a more personalized approach, and ask for their feedback.
Mobile apps have changed the way businesses interact with their prospective customers. They provide a rich platform for marketers, too, to position their products and services in a way so that they can reach and engage customers to be ahead of their competitors.
How mobile apps help in creating your brand?
Businesses who have a thorough understanding of their audience know how they can use apps to create something that is both useful and valuable. For instance, Starbucks' mobile app lets the users make transactions directly with a tap on their smartphones, helping to drive sales. Mobile apps are a wonderful opportunity for the businesses to create a brand name. How?Here is the key to this question:
1. Awareness – Number of mobile devices and their users is exploding. IDC, a research firm, predicts that in 2013, the total number of smartphones shipped worldwide is expected to reach 958 million units as compared to just 722 million units in 2012, i.e. 32.7% rise as compared to the last year. The research firm also predicts that the tablet devices shipments will reach 229.3 million worldwide, vs. 144.5 million last year, i.e. 58.7% rise in 2013.[Fig. 1] |
| Fig. 1 |
Location based apps are the best way to make your presence felt in the app world, as a study conducted by the GlobalWebIndex found that Google Maps was the No. 1 most downloaded app on tablets and smartphones in the first quarter of 2013, with 54 of users downloading the location app. Facebook ranked No. 2, followed by YouTube [Fig. 2]. Mobile marketers can also use social media sites to publish information or to post images of the products to make their customers aware of their brands.
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| Fig. 2 |
It’s an app world. And to enter in your potential customers’ personal space, you just need to create a smart mobile app that targets their needs and keep them engaged with the app. You can analyze the engagement factor by tracking the following things:
- User behavior, i.e. how much time, users are spending with your app, how many times they re-launch its version updates. For instance, in case, of content apps, such as, news apps, you might track article views and shares.
- How much revenue is being generated from the app, if you have an ecommerce app?
- How users are interacting with the app, i.e. are they using it as a source to compare prices (in case of e-commerce site); are they frequently using it to connect to their friends and family (in case of chat apps); how much time they are spending in playing 9in case of games apps), for how long they are staying on a particular screen etc.
- User retention, for how long they keep the app in their mobile device, i.e. daily, weekly or monthly retention
The higher the users are engage with the app, the better are your chances to establish your product or company as a brand among masses.
3. Increase value – Mobile apps increase the value of your brand by increasing number of loyal users over a period of time. For instance, Nom Nom Paleo, a Paleo food blog, created an app for their users to share Paleolithic diet recipes along with attractive photographs. The cooking app is loaded with a number of exciting features, such as, email-friendly grocery list to makes food shopping a breeze; Over 1,800 stunning, high-resolution photos showing every step of the cooking process; a Whole-friendly 30-day meal plan with links to recipes etc.
With its informative and exciting content, the app garnered five-star customer rating on the iOS app-store
4. Viral marketing – Mobile apps such as, Instagram and Pinterest, make your brand go viral. With 100 million users, Instagram gives you a fair chance to exhibit your products to a huge number of audiences, who are continuously active from their mobile devices. Figure shows the engagement rate is quite high on Instagram as compared to Pinterest.
5. Increase in sales / services – Successful mobile apps help increase in number of sales of your products or services. For instance, L’oreal, an international cosmetic brand, launched two mobile apps for various purposes, such as, the purpose of INOA, one of the two apps, is to drive visitors to their stores. The app uses augmented reality to help the users find nearby stores. [Fig. 3]
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| Fig. 3 |
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| Fig. 4 |
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